Sunday, March 29

Paying for online

In this section we’ll analyse the expansion in paying for online news that we see in some countries, and examine a number of the explanations why people pay (and why most don’t). For the primary time we are ready to contextualise our figures for paying for online news with comparable figures for digital audio and video. to enrich our survey data we administered a series of eight focus groups across four countries (UK, USA, Spain, and Finland) on the subject of paying for news. we’ll ask a number of the findings from these throughout this section.

We start with the headline figures for paying for online news. Here, we place the main target on people that say they need made an ‘ongoing payment (subscription) for a digital news service’ within the last year, as these are often the foremost lucrative for publishers. Payment figures tend to be higher in Nordic countries like Denmark (10%), Sweden (12%), and Norway (15%). However, they fall to only 2% in Greece and therefore the Czech Republic . Similarly, just 3% within the UK purchased an ongoing news subscription within the last year.

The lighter shading on the column chart below indicates other sorts of payment for online news, including one-off purchases for single editions, print/digital bundles, and donations. we will see at a look that these are more common than ongoing payments in some markets.